Overcome some B2B Social Media Marketing Myths

B2B social media is being accepted more widely and it is quite common that B2B companies are adopting social media on a larger scale. However, there are still some misconceptions and myths.

As social media marketing has started gaining momentum, it is misconstrued that selling is off-limits. But this is not so. Providing relevant content required by the customer/consumer is selling in social media.

It is not true that B2B social media does not have a clear ROI. We are in the arena of business to generate revenues. Social media can be made invaluable as a lead generation part. Revenues from leads generated from social media are posted as profits and as we know the cost it took to acquire that revenue, the ROI of B2B social media is clear.

It is not possible to replace offline marketing with social media marketing, as is the general myth. The current traditional marketing efforts need to be synchronized with online marketing strategies. This will help in making success of your marketing ideas.

B2B social media has a wider reach than the supposed myth that it is all about narrow targeting. This is not so as the world of social media marketing is no longer linear. A person might not be a customer or consumer of the service or product yet may add monetary value to the business by influencing another person or spreading the content. Building the social media reach has become an important aspect of marketing.

Social media affects almost all the aspects of B2B business. Social media can be invaluable as a source of observations to find which of the leads are sales ready. Hence, it can be tool for lead generation.